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Website WisdomBetter website ROI - HomeNeed a Website? Should I create a website Easy to create website Websites Built Cheap Design Time to Redesign Importance of good design Rules in website design Good design practices Design elements to avoid Key to better site design Why Hire A Designer Usability Usability of Your Website Key to better site navigation Website customization Reducing Load Time Flash based Sites SE Who is your audience Generate Free Traffic Search Engine Optimization SE friendly pages Importance of Sitemap Use Graphic Templates Avoid Template Mistakes More Visitors Keep Visitors Coming Tell Friend Script Easy Viral Marketing Paying For Your Traffic Yahoo Website Visitors Adwords Drive Traffic Money Monetize Your Traffic Building Your Mailing List Revenue With Planning Improve Website Sales Make It Easy To Buy MISC Article marketing money. Search engine submission Increase website traffic Creating a membership site Website marketing strategy Gurus for site design Website content positioning Recurring monthly revenue Definition of guru Articles versus blogs Clickbank website design How to make a website Website Money Value of blog posts and links Jobs and making money on the net Registering domain names 5 tips for search engine optimization Free websites and video sites Google Adsense Tip Designing for browsers, common mistakes Resources to help you design your website |
Who is your audience and what do they want?It's important to understand your visitors because you can then design your site to enhance their experience. There are tons of places that can give you demographics on most types of surfers. If you cater to your users you will get more loyal visitors who return over and over again.What age and knowledge level do your visitors have. An amateur will spend more time on a general site about gardening but a professional will find the same site quite boring. A regular person with little knowledge will be gone from a complicated physics site but a college grad may find the same site very interesting. Offer solutions to problems right up front. If a surfer is looking for a solution to a problem he doesn't want to wade through twenty pages to find it. Offer the solution first and sell your product second. This way the surfer will trust you much more for offering a solution to his problems and is more likely to buy your product when you offer it to them, after that.
As you design your site take into account the demographics of your audience. Are they young or old? Are they looking for trends or plain old information. As an example if you are selling a hot new game with a simple site with white background and black text you will definitely lose sales. In this instance it would be wise to use some great graphics that generate excitement and fit your sites theme. Use the everyday language of your visitors and you will create a sense that your visitors are on a common ground with you. This will help you in building a trust relationship between you and your visitors which will make whatever you are selling that much easier to sell. That's the whole point of having a site that sells something. |