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"Is it the right time to redesign your website?"Sometimes you wonder if it's time to redesign your site with different layouts, graphics and text. Here are a few things you might want to consider.Try to remember that your site design and layout was to serve a specific purpose. If you want to do a redesign just for the sake of redesigning your site you probably shouldn't do it. Don't do a redesign just for the sake of having a different look. Do it to increase sales or visitors. However, if your site has had the same design for the last 5 years it's probably time to do a makeover. If your traffic or sales have fallen off big time it's probably time to do a makeover. You really don't want your hard earned visitors to be leaving just because your site is old fashioned. Some older sites that were state of the art five years ago are now very boring. Some people liken redesigning your site to performing plastic surgery on it but I wouldn't go so far as to call that a redesign, more of a face lift. If you do redesign your site totally it will lose it's current identity and your old visitors might not recognize it and think they landed on the wrong page. That's not a good thing.
One of the ways to prevent that is to keep your old logo or your old name or at least one feature of the old site so that your return visitors don't get confused. Don't change your first page name or you will lose all of your book marked visitors and that's not good either. If you must change the name use .htaccess to redirect visitors to the proper page. Some say you should put a poll on your site so your visitors can let you know what they want. Not a great idea because it only gives the visitors the options you want them to have. Instead put up a feedback form so they can tell you in their own words what they liked or didn't like about your website. If you get more than a few complaints about something then change it. If it's working leave it alone. |