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Web Site OptimizationImage OptimizationWeb site optimization and image optimization is still very important. More and more users are switching to broadband as the price comes down but still a lot of people are still running on slow dialup connections. You need to consider these people when designing your web site as they are still a significant part of your visitors and you need a fast loading site for them. One of the top surfer complaints is slow loading sites. Web site or image optimization is essential for speeding up your sites load times and keep surfers on your web site.All of the text on your web site will load quickly, even on a dialup connection. What slows everything down is large file size images that haven't been compressed or optimized at all. It's important to get a balance between web site graphics so you don't slow your site down so much your visitors leave before it's loaded in their browser. Image optimization works well to help your site load quickly. Every image on your site should be optimized so you can be sure it loads fast. You can use a lot of different editing packages and software to do this, some are even on line and free. Just be careful you don't compress your graphics so much they start to look bad. It's a fine line between fast loading optimized web site images and over optimizing the images sop the site looks bad.. With most software image applications when you choose to save a file as a jpg or jpeg a box will come up and let you choose the image quality you want. Try a couple of different settings until you find the one that makes size and clarity the best it can be. GIF's are usually bigger than jpgs but if you save a gif as a gif first and then resave it as a jpg it will be almost as clear as a gif and your web site optimization will be very good. .
You can also save your web site images in PNG(portable network graphics) format to get the best quality but I've always found the file sizes to be much larger than compressed jpgs. Be careful with gifs if you are using a ton of colors and gifs don't use near as many colors as jpgs. If you stick to the windows colors you should be okay tho. Image optimization is easy to learn and it's something you really need to do to get your web site to load quickly. The thing to remember is you don't want to optimize your web site or images so the quality is bad. Fuzzy, over optimization will kill your sales as fast as a slow loading web site will. Find the balance between web site optimization and quality and your images and web site should load fast and be very professional looking.
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