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Create trust makes it easy to buy from your siteGetting your visitors to buy from you can be tough. One of the easiest things you can do is make sure you have easy navigation as no matter how much people want to buy what you have if they can't find it easily you have lost a sale.Write some clear instructions in text to give your surfers or visitors plain directions to your order form or sales page. You want them to be able to find your forms easily and not get lost. You can also help make it easier by putting a link to your order page on every page of your website. Offering multiple payment options is another way to make people feel comfortable. Some may want to pay by credit card, others with paypal and still others by check. The more payment options you offer the better sales will be. It really doesn't make sense to sell your visitor something and then he discovers he can't pay for it because you have limited options. Whoops, just lost another sale. You really need to gain the trust of your visitors by having a great website, one that's easy to navigate, one where they can find what they want without difficulty. Then to prove you are credible your oder form needs to be encrypted and you should look into an SSL certificate for this. Offering a money back guarantee will also help sales and you'll be surprised how few people really do ask for their money back. What about sales support and tech support after the sale. Need those things too so you can create trust.
Another good thing you can do is add customer testimonials, your contact information including email address and a real phone number that gets answered. Make your visitors feel safe about buying something from you because you are a total stranger to them. Bottom line is it would be very bad if you sell your customer hard and well and something goes wrong when they are ready to pay. Eliminate any chance of that and you will make more money and that's what it's all about. |