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Opt in Email ListsList of Email AddressesBuilding email lists of opt in email addresses that are highly targeted is one of the smarter things you can do. Your domain name may be valuable but it will never be worth as much as your own opt in email address list. If you don't want to create your own email lists you can also rent or buy them. However the most value comes from having your own highly targeted opt in email address lists.There is an old adage. 'the money is in the list' and it's still true today but now you have an even more targeted mailing list than you had in the past. If you have a list of people who already bought from you then you have a built on order machine of about the highest quality you can get. You can build a list of targeted people that are interested in what you are selling by giving them a download on your site about exactly what they are looking for. a good example would be Apple.com where you can get itunes and quicktime software for absolutely free. However they will ask you to fill out your name and email address so they can send you offers on songs that you can buy from them. Reality is tho that you don't need to offer something like itunes as you can attract opt in email addresses just as well by giving them some quality things for free, like unique wallpapers, a report on whatever they are interested in, etc. The most important thing is your download offers value to the visitor so he will be willing to give up the email address to get it. Before this will work very well, you just can't slap up a piece of junk, link to it and expect your visitors to go for it. If it's a piece of crap they won't trust you again even if they do go for it. Then you just lost a customer and a future customer all at once. Do your homework about what your customers want and you will do well in your email list building efforts.
Put some effort into promoting your download pages, tell your surfer what problem it's going to solve for them or how it's going to save them time or make them money. You may wonder why anyone wouldn't download your information but most downloads just sit on the desktop and never get used. It's very important to show your surfers why they need what you are offering. If you can show them why they need what you are giving away to get their email address you will do very well building opt in email lists and end up with a great list of email addresses.
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