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Website WisdomBetter website ROI - HomeNeed a Website? Should I create a website Easy to create website Websites Built Cheap Design Time to Redesign Importance of good design Rules in website design Good design practices Design elements to avoid Key to better site design Why Hire A Designer Usability Usability of Your Website Key to better site navigation Website customization Reducing Load Time Flash based Sites SE Who is your audience Generate Free Traffic Search Engine Optimization SE friendly pages Importance of Sitemap Use Graphic Templates Avoid Template Mistakes More Visitors Keep Visitors Coming Tell Friend Script Easy Viral Marketing Paying For Your Traffic Yahoo Website Visitors Adwords Drive Traffic Money Monetize Your Traffic Building Your Mailing List Revenue With Planning Improve Website Sales Make It Easy To Buy MISC Article marketing money. Search engine submission Increase website traffic Creating a membership site Website marketing strategy Gurus for site design Website content positioning Recurring monthly revenue Definition of guru Articles versus blogs Clickbank website design How to make a website Website Money Value of blog posts and links Jobs and making money on the net Registering domain names 5 tips for search engine optimization Free websites and video sites Google Adsense Tip Designing for browsers, common mistakes Resources to help you design your website |
The Key to Better Websites NavigationWebsites navigation that's hard to figure is one of the bigger surfer and visitor complaints. If you want to keep your visitors on your site so you can sell them something easy navigation is definitely one of the main keys to accomplishing this.One of the biggest parts of a well organized or good website is to have your visitors stick around until they've seen everything you have for them. Most websites are created for a purpose, whether it's selling, displaying ads or getting email addresses to optin lists. You do want your site to be visited and it's content viewed by as many as possible For internet businesses and companies your website should be providing product information, to make sales or something similar. Some visitors prefer visual designs and it's undeniable that this causes no harm if done correctly. However you need to put yourself in your visitors place to understand how they might think of your design. As I said earlier, learn to think the way your visitors think and don't assume because it's easy for you to navigate it will be as easy for them. It won't. Designers see things as intuitively obvious and visitors don't have the same knowledge so they spend a lot of time lost unless your navigation is super easy.
Here are two different situations for you to think about. The first is a website with good and easy navigation. It's a well planned site in terms of placement and design. Second is a site with poor navigation, things are very hard to find and sometimes very hard to read. Poor placement of the nav buttons or navigation menu. In the second situation the surfer accidentally finds your site and would like to find more information about the product or whatever you are offering. Because of bad placement or really bad or hard to read font types the visitor takes forever or doesn't find the navigation menu. If the do it's very hard to find exact products they are looking for. Even if they do find it links to the info they need aren't to be found but instead something like home > about, > product image > and more links that don't give them what they need, etc. and finally product information. In the first example the visitor will always want to be able to find his or her target pages quickly and easily. So a surfer comes to your website and is interested in what you have. However he wants more information on the product. The surfer find and is able to read the navigation easily and enters the particular products page he or she is interested in. In both examples wouldn't a site that was similar to the first example be more rewarding to the surfer and in the end to your bottom line? Reality is surfers hate to click more than once or twice to get to what they want to know. I find one click navigation, like whats on this site, to work the best. It doesn't have to be arranged the way it is here but it should still be very simple. |