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5 little known search engine tipsI was putting up a new site yesterday, a blog about nothing. It's called miscellaneous talk because I'm going to use it for various different posts and to get links to posts and pages on my other websites and blogs.Just so you know, it's a wordpress blog and I use a few plugins on it. One for title, description and keywords, one for social bookmarking and another for adsense ads. I also have a thing in it that pings google to let it know there has been a new post and to come look at it for inclusion in the google blog search. Unfortunately that was the first thing I put in. Like a dummy I put it in before the site was done and while creating the site I'd made a few test posts and tried a few different arrangements. Then I discovered a problem with some of the links not working. I was putting up a new site yesterday, a blog about nothing. It's called miscellaneous talk because I'm going to use it for various different posts and to get links to posts and pages on my other websites and blogs. Just so you know, it's a wordpress blog and I use a few plugins on it. One for title, description and keywords, one for social bookmarking and another for adsense ads. I also have a thing in it that pings google to let it know there has been a new post and to come look at it for inclusion in the google blog search. Unfortunately that was the first thing I put in. Like a dummy I put it in before the site was done and while creating the site I'd made a few test posts and tried a few different arrangements. Then I discovered a problem with some of the links not working. While I was working on that problem I went to debug mode on my server and saw that I'd had 3 requests for a robots.txt file and 3 for a favicon.ico and they all showed up as not existing or 404. Lol, no I didn't have a custom 404 page yet, either. As I said, I was in the process of building the site. Considering this is a brand new site with no links to it it would seem logical that google was the one who spidered the site and my stats showed that. Considering google was the only visitor it also seems logical they are the ones to request both the robots.txt and the favicon and stats show that. Big deal you say? Lol, google puts more trust in sites it considers professional sites and it has certain expectations from the sites it considers professional. Nothing new about a search engine spider requesting a robots.txt file but I'm wondering if google gives a slight mark off if you don't have one. Same with the favicon file. The surprise in the whole thing was that the spider even bothered with the favicon.ico file. Which lead to wondering if the lack of either files could hurt your serps. Google also considers sites as professional if they have a privacy page and a contact page. Those two show that you have nothing to hide. Lol, yes, I know they can be faked and I'm sure Google does too but if not having these things hurts then you might as well add them to your sites. You will look much more like a site that is run professionally than you will a site slapped up to make a quick buck. Which site do you think google is going to prefer? A sloppy site or a site that has things it likes to see. One more mark of a professional sites is having a site map. Either an html map or a xml site map. If you don't have one go find an xml sitemap maker or make an html file to use as a site map. The 5 tips that most people don't use are as follows. Professional site designers and long time webmasters involved in SEO should know them but the average guy doesn't have a clue.
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